Bemobile Physiotherapy - The Kajabi Fitness Website for the over 55s

This isn't Kajabi's out-of-the-box setup with a fresh coat of paint. We stripped out their standard library and rebuilt the backend into a guided experience and Kajabi membership portal The kind of site that respects that people don't need more content. They need direction.

The platform doesn't just host workouts. It creates a path. From free access to paid programs to ongoing membership. No confusion. No friction. Just intentional design that moves people forward.

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★ ★ ★ ★ ★ Nov 17, 2025

“Outstanding Technical Knowledge and Delivery Motivation Digital helped us achieve a "Freemium" acquisition model that required significant customisation of the standard Kajabi library.

They built a custom dashboard with dynamic views and sidebars, allowing us to display different content to different users seamlessly. Their technical knowledge of Kajabi is second to none. Communication was excellent and deadlines were met. A fantastic partner for complex builds.”

Mitch de Mestre, Be Mobile Physiotherapy

Challenge

Out of the box, Kajabi is simple, which is fine if all you're doing is selling courses. But if you're building a fitness business that actually retains members? You need more than a library with a few products.

The challenge: build a system that meets people where they are, guides them forward with clarity, and makes progression feel natural not forced.

The backend is just as intentional. Automated flows. Integrated payment systems. A structure that lets the business scale without requiring the team to onboard every single member.

Solution

We mapped the full user journey and translated it into a bespoke Launchpad-powered member portal. This replaced the single-product structure with a clear, step-based layout that guides users from their first login through to programmes and membership options.

The platform doesn't just look good. It works. Because good design isn't about aesthetics. It's about making complex things simple. Every stage is purposeful:

Start Here for free signups

Watch Next for students

Free → Paid upgrade paths

Locked content linking to member tiers

If we did this right, members shouldn't feel lost. And they shouldn't feel sold to. They should feel guided.

Custom Features:

Our Done-For-You Blueprint approach follows six proven steps from idea to launch to growth. It’s the process we’ve used to deliver predictable, scalable results for hundreds of projects. Add-ons like branding, strategy and copywriting can be layered in if your project demands them.)

Dashboard

Pricing Plans

Gamification

Course

On boarding

Mobile

Dashboard

We've built elegant solutions for B2B and D2C brands on the Kajabi platform that solve real problems for our customers and yours.

Improving customer experiences increase retention, creating more value for your customers. Our customer-centric approach drives our entire process. We collaborate with you to design and develop products from scratch, creating intuitive, frictionless interfaces that meet your unique needs.

Highly experienced in building:

Membership / SAAS
Prototype development
Custom development
Product optimisation

Multi-Currency Pricing Plans

Our palette isn't trying to do everything. Each color has a job, and nothing's there just to look pretty.
To serve a truly global audience, we implemented both multi-currency pricing and custom automated checkout flows. Members could view and select pricing in their local currency, making the value clear and relatable no matter where they lived. Because global businesses shouldn't require a calculator and a currency converter.

Gamification

Another crucial aspect of our project was the creation of a customised user experience and the incorporation of gamification elements.

To achieve this, we introduced a "status" feature that directly connected to each member, providing them with real-time updates on their current title/status within the platform. This allowed them to track their progress and see how far they had advanced.

Additionally, we developed a dedicated "Steps" page that seamlessly synchronized with the member's progress. This page presented the completed steps in a step-by-step format, clearly indicating which steps were finished and what the next step entailed. To enhance visual appeal and clarity, we utilised cards with distinct colours and icons.

Course

When discussing a project on Kajabi, it is essential to highlight the products. Our team has created a unique product theme called Meteor. It boasts a versatile sidebar, tabs, the ability to add favourites, and customisable design options.

We implemented Meteor into the Be Mobile products, further enhancing the user experience. Its seamless integration with the platform's branding and the sidebar's navigation, reminiscent of the Dashboard, made it the ideal finishing touch for an exceptional platform that prioritises its members.

On boarding

One of the standout features on Be Mobile's dashboard was the UX video block. This dynamic block consisted of two buttons, each unveiling a distinct video upon clicking. It elevated the concept of the Welcome video by not only greeting users but also guiding them to their next steps, all within a single section.

The UX video block went beyond mere interactivity; it encapsulated the very essence of the enhanced and modernised platform.

Mobile

The BeMobile website was intentionally developed to have a flexible design that adapts seamlessly to various screen sizes and browser software, unlike Kajabi which struggles in this aspect.

Launchpad allowed us to overcome those challenges. The result is a BeMobile website that is optimised for mobile devices, tablets, laptops, desktops, and large screens. Additionally, we prioritised faster loading times and strategically sized all assets to enhance SEO effectiveness and provide an engaging experience across mobile and desktop platforms.

Kajabi Website design

We didn't just refresh the marketing site. We rebuilt it with intention. Custom blog, contact, program, and about pages that actually reflect how a physiotherapist thinks, not how a template designer thinks. The content structure follows the logic of the practice, not the limitations of the platform. Everything is built for clarity and ease of use. No unnecessary complexity. No design decisions made because "that's how Kajabi does it." Just a site that works the way it should have from the start.

We are experts in funnel design. With a proven track record of sales page conversions that drive revenue growth, we know what it takes to win. Our Kajabi funnels not only convert, they are beautifully designed to deliver a stunning customer experience that aligns with your high quality brand.

But design alone is just part of the plan. We need to understand the size of the problem you solve for your customers, and align that with a pricing strategy that delivers for your bottom line and your customers pocket.

But without a great story, your pages will fail. We work with you to understand your customers frustration and and what it feels like to solve it, great copy converts.... with these 3 elements combined, that is a sales page strategy that wins.

Key funnel elements we excel at:

Acquisition funnels
Funnel architecture
Hook creation
Intuitive sales design
Pricing strategy

Why Motivation Digital?

Join a community of creators, brands, and innovators who trust us…

“We’re not just designers. We build automated systems that are needed to launch, grow and scale online brands. Every Blueprint is proven through hundreds of successful projects, blending strategy, design, and tech into one package. With our proprietary LaunchPad technology and Kajabi expertise, we deliver like no one else can.”

We design the platforms behind 7 & 8 figure brands...

We build premium Kajabi platforms, websites and funnels designed to scale. Engineered for engagement, retention, and revenue. Proven track record: 250 projects & $300M in client sales.

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Launch - Growth - Scale

We launch, grow & scale automated Kajabi websites & bespoke portals.

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