Dietitian Success Center - The Kajabi Membership Designed for Scale

This isn’t Kajabi’s default setup. We rebuilt their complex WordPress into a clean, guided Kajabi platform. A single, intuitive place where members can find what they need quickly and the team can run the business without the usual technical debt or app sprawl.

The result is a structured pathway from free content to paid programmes to long-term membership. No chaos. No wasted clicks. Just a system built to scale with absolute clarity.

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Challenge

Out of the box, Kajabi is simple, and that works if you’re selling a few courses.

Dietitian Success Center was not simple. Their WordPress setup had grown into a large education platform with hundreds of resources, multiple membership tiers and a busy community. With plugins clashing, layouts breaking and search falling short, members struggled to find what they needed and the team spent more time fixing issues than delivering value.

The real challenge wasn’t migration. It was creating a clear, predictable membership system that could support thousands of users, reduce friction and remove the dependency on constant technical fixes. Kajabi could support it, but not in its default form. It needed structure, clarity and a membership architecture built for scale.

Everything from WordPress, LearnDash and WooCommerce to ActiveCampaign had to be migrated and unified into one simple Kajabi platform.

Solution

We rebuilt the platform into a clean, scalable Kajabi membership, powered by the Launchpad advanced page and portal builder. No plugins. No scattered tools. Just one system that works.

Instead of carrying WordPress problems (and other apps) across, we redesigned everything: navigation, pathways, access rules and the backend that holds it all together. The platform now behaves like a proper SaaS platform, not a course library.

Every stage is purposeful:
• Clear onboarding for new members
• Defined paths from free resources to paid programmes • Smart access rules tied to membership tiers
• A cleaner workflow that reduces manual effort and supports stable growth

Members shouldn’t feel lost. And the team shouldn’t feel overwhelmed. The result is a Kajabi platform that looks simple on the surface, but is powered by thoughtful structure underneath.

Custom Features:

Our Done-For-You Blueprint approach follows six proven steps from idea to launch to growth. It’s the process we’ve used to deliver predictable, scalable results for hundreds of projects. Add-ons like branding, strategy and copywriting can be layered in if your project demands them.)

Dashboard

Pricing Plans

Advanced Library

Course

On boarding

Mobile

Dashboard

We developed a fully customized member dashboard that goes far beyond the standard Kajabi Library. The portal is designed to be user-friendly and intuitive, ensuring members of all levels can easily navigate and access everything they need.

Key features include seamless video integration, interactive cards, quick-access links, and smooth navigation, all within a single, unified interface. The layout is clean and logical, making it effortless for users to find resources and engage with the community.

What truly sets this portal apart is its flexibility: it’s built to integrate a wide range of funnels, including upsell opportunities and personalized member journeys. Whether it’s onboarding new members, promoting exclusive offers, or guiding users through advanced content, the portal supports multiple funnel strategies to maximize engagement and revenue.

Every element is optimized for both desktop and mobile, delivering a consistent, engaging experience wherever your members are. The result is a membership portal that not only looks great but also drives growth and delivers real value to the DSC community.

Pricing Plans

Dietitian Success Center’s pricing and membership structure had grown across WooCommerce products, LearnDash bundles and legacy tiers. It was confusing for prospects and unnecessarily complex for the team to run.

We didn’t just redesign the pricing page. We rebuilt the entire pricing strategy, consolidating all product types into one coherent model inside Kajabi using the Launchpad advanced page builder. Entry points were simplified, upgrade paths made clear and the full value ladder reshaped so members always knew where to go next. The result is a frictionless buying experience supported by consistent, predictable checkout flows.

This produced a cleaner sales journey and increased recurring revenue by six figures within the first few months of launch.

Advanced Library

We migrated a sophisticated library of 500+ resources from WordPress to Kajabi, introducing dynamic search and filtering via the Launchpad Marketplace. Members now enjoy personalized access based on membership level, and a familiar, intuitive interface.

The library is equipped with advanced search capabilities and over 10 filter groups, each offering multiple filtering options, making it easy for users to quickly find exactly what they need. Members can filter resources by topic, format, membership tier, course integration, and more, ensuring a tailored experience for every user.

Quick-access features allow instant navigation to favourite resources, while smart rules and permissions ensure each member sees only the content relevant to their plan. Seamless integration with courses and automated access management further streamlines the user journey, making the resource library a powerful, user-centric hub for the DSC community.

Course

The custom Meteor theme was purpose-built to transform the course experience for DSC members. Featuring a versatile sidebar, intuitive tabbed content navigation, and the ability for users to save favorites, Meteor makes it easy for members to explore, track, and revisit their learning materials. The theme’s clean layout and logical structure reduce friction, helping users stay focused and engaged throughout their educational journey.

Beyond navigation, Meteor seamlessly integrates with DSC’s branding for a cohesive, professional look and feel. The theme supports a wide range of content types, including video, downloadable resources, and interactive elements, ensuring every course is both visually appealing and highly functional. Smart progress tracking and responsive design guarantee that every member enjoys a tailored, engaging learning environment on any device.

On boarding

Our proven two-step Acquisition Funnel, powered by Launchpad, eliminates friction and maximizes conversions. Features like auto-populated fields keep the user journey smooth and intuitive.

Within the first months since launch, nearly 3% of all organic leads have been successfully converted into paying customers, highlighting the effectiveness of our lead generation and onboarding process.

Mobile

The new DSC website is built on a flexible framework that adapts seamlessly to all devices and browsers. Launchpad enabled us to deliver fast load times, improved SEO, and a consistent, engaging experience across mobile, tablet, and desktop.

Beyond responsiveness, Launchpad’s modular design allows for easy updates and future scalability. Every element, from navigation to interactive features, was carefully optimized to ensure accessibility and performance, regardless of screen size or platform. This approach not only enhances user satisfaction but also supports DSC’s ongoing growth, making the website ready for new features, integrations, and evolving user needs.

Kajabi Website design

Dietitian Success Center home page behaved like a content directory. Visitors were met with long lists of blogs, podcasts, resources and links — forcing them to browse, scroll and figure things out alone. There was no controlled journey, no filtration, and no clear path into programmes or membership.

We rebuilt the entire experience around a guided acquisition funnel.

Visitors now get clarity in seconds. Dietitian Success Center gets a predictable acquisition flow that converts.

The DCS's lead generation page was crafted using the proven 4Ps copywriting framework — Promise, Picture, Proof, and Push—to maximize engagement and conversions. We opened with a compelling hook that immediately addresses the needs of dietitian professionals, painting a vivid picture of the value DSC offers.

The new homepage is visually stunning and optimized for all devices and browsers. It captures DSC’s essence and community spirit, guiding visitors from first touch to membership with a seamless, story-driven journey.

Interactive tools, optimized images, and persuasive copy ensure every visitor understands DSC’s value and is motivated to take the next step. The page is highlighted with a strong call to action throughout, inviting users to claim the DSC Starter Kit, the perfect entry point to experience the benefits of the Dietitian Success Center community.

But without a great story, your pages will fail. We work with you to understand your customers frustration and and what it feels like to solve it, great copy converts.... with these 3 elements combined, that is a sales page strategy that wins.

Key funnel elements we excel at:

Acquisition funnels
Funnel architecture
Hook creation
Intuitive sales design
Pricing strategy

Why Motivation Digital?

Join a community of creators, brands, and innovators who trust us…

“We’re not just designers. We build automated systems that are needed to launch, grow and scale online brands. Every Blueprint is proven through hundreds of successful projects, blending strategy, design, and tech into one package. With our proprietary LaunchPad technology and Kajabi expertise, we deliver like no one else can.”

We design the platforms behind 7 & 8 figure brands...

We build premium Kajabi platforms, websites and funnels designed to scale. Engineered for engagement, retention, and revenue. Proven track record: 250 projects & $300M in client sales.

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We launch, grow & scale automated Kajabi websites & bespoke portals.

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