We delivered an effortless, senior-friendly experience that empowers thousands to stay active, healthy, and connected. Anytime, anywhere.

Exercising the Over 50’s: BeMobile Physio’s Digital Transformation

From Local to Global: How Motivation Helped BeMobile Physio Turn into a 7-Figure Digital Business on Kajabi

Results&Impact:

9.7% conversion rate from free members to paid program participants
7.3% active recurring membership rate
$1M+ in annual revenue worldwide
1,000+ high-quality leads captured within the first 24 hours of launch
36,000+ senior members engaged globally
115% monthly member engagement
BeMobile Physio scaled into a 7-figure digital powerhouse on Kajabi

Features:

Web Development, UX/UI Design, Digital Strategy, Consent ePrivacy

Technology:

EB Academics is a comprehensive ELA program for Grades 5-8 with thousands of lessons

GKR Karate - GKR creates the right environment for our members to train in

Be Mobile Physiotherapy - Our physio team are experts in exercise for adults 55+

TRUSTED & FEATURED BY LEADING BRANDS

Motivation Digital is the leading Kajabi agency for talented creators, artists and brands that want global impact!

Website & mobile design London | Dashboard with cards, sidebar menu and video block of online physiotherapy company

Client Background

BeMobile Physio is a well-known senior wellness provider in Australia, led by Mitch and his team in Sydney. Their mission is to help adults over 55 stay strong, mobile, and confident.

After years of running successful in-person sessions and building a large contact list, BeMobile had become a local leader. However, their online presence was scattered, and they wanted to reach more seniors around the world.

To achieve this, BeMobile partnered with Motivation Digital. Using our Engage Blueprint and Launchpad Design, we helped them turn their local practice into a global digital business. Within 24 hours of launching their new online funnel, they gained over 1,000 high-quality leads and quickly grew into a 7-figure business on Kajabi.

The Challenge

BeMobile Physio was ready for a new chapter, but faced key hurdles:

○ Offline Limitation: Their reach was restricted to in-person sessions in Australia, despite a large, engaged contact list.

○ Fragmented Digital Experience: Their online presence was disjointed, and their valuable contact list was underutilised.

○ Scaling Ambition: They wanted to transform their successful local practice into a global digital business, connecting with seniors worldwide and turning contacts into loyal, paying members.

The Acquisition Funnel: 24-Hour Breakthrough

We designed and launched a high-converting acquisition funnel, tailored to BeMobile’s audience and powered by their existing contact list. The results were immediate: within just 24 hours of launch, BeMobile received over 1,000 high-quality leads, activating their community and setting the stage for rapid growth.

SEO-Optimised & Conversion-Driven Public Pages

Conversion-Focused Homepage

SEO-Optimised Public Pages

We crafted a visually stunning homepage that told BeMobile’s story, highlighted their value proposition, and drove visitors to sign up. Every colour, font, and button was designed for clarity and accessibility, ensuring seniors felt welcomed and empowered.

view full page

About, Story, and Contact pages were built to boost search visibility and build trust. All public pages were integrated into the Launchpad theme, allowing seamless navigation, especially on mobile.

view full page

Member Portal & Interactive Onboarding Centre

We transformed the standard Kajabi library into a fully custom Member Portal, tailored for different member types and designed for clarity, ease, and engagement. The portal featured intuitive navigation, clear progress tracking, and personalised status updates, ensuring every member felt supported from their very first visit.

A standout feature of the portal is the Interactive Onboarding Centre. Rather than a single welcome video, this dynamic section presents members with multiple action buttons, each unveiling a targeted, step-by-step video. This empowers members to choose their own learning path and receive guidance tailored to their needs, embodying best practices in onboarding: interactive product tours, progressive disclosure, and contextual in-app guidance.

Multi-Currency Pricing & Checkouts

To serve a truly global audience, we implemented both multi-currency pricing and custom checkout flows. Members could view and select pricing in their local currency, making the value clear and relatable no matter where they lived. At checkout, they could seamlessly pay in their chosen currency, removing barriers for international sign-ups, increasing trust, and boosting conversions.

Personalised Experience & Gamification

A core part of our project was crafting a truly personalised member journey. We introduced a dynamic “status” feature, giving each member real-time updates on their progress and current standing within the platform. This transparency empowered members to track their achievements and stay motivated.

To further enhance engagement, we developed a dedicated “Steps” page. This page visually mapped out each member’s journey using colorful cards and clear icons, showing completed steps and highlighting what’s next. This approach not only made progress tangible but also leveraged gamification, an industry best practice, to keep members motivated and invested in their growth.

Multi-Currency Pricing & Checkouts

Member Portal & Interactive Onboarding Centre

Results & Impact

A Global Community, Built Overnight, and a 7-Figure Business Built to Last

○ Client Satisfaction: Our clients consistently rate us as their go-to digital partner

○ Countries Reached: Our solutions empower creators and brands worldwide.

○ Average ROI: Clients typically see a fivefold return on their investment within the first year.

○ Leads Generated: Through high-performing Kajabi websites and targeted campaigns.

★★★★★

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation”

— Mitch de Mestre, bemobilephysio.com.au

Ready to turn your contact list into a global business?

Start with your Blueprint

We design, launch & scale content for SEO of Kajabi websites & marketing funnels.

^{Motivation Digital Ltd a member of the Motivation Group Ltd. Reg No. 10105398.}

^{Group VAT Registration: GB 284 6168 72}

^{9EAMelville Building East, Royal William Yard, England, PL1 3RP}