Empowering Nutrition Experts
From Tech Overwhelm to Industry Leader: How Dietitian Success Center Scaled Beyond WordPress
DietitianSuccessCenter.com
Krista and her team had a bold vision: make nutrition education accessible for dietitians everywhere. But their tech-heavy WordPress site was holding them back—costing time, energy, and growth. We helped DSC break free, transforming their local resource into a thriving, scalable online education platform on Kajabi.
THE CHALLENGE:
Dietitian Success Center (DSC) was ready to scale, but their WordPress site was a roadblock. The platform was complex, support-intensive, and demanded constant troubleshooting, leaving Krista’s team stuck in tech mode instead of growth mode.
BRAND MOTIVATED:
We partnered with DSC to deliver a complete digital transformation—migrating everything from WordPress to Kajabi. This shift eliminated technical headaches, unlocked new growth, and positioned DSC as a leader in online nutrition education.
 TECHNOLOGY:
Funnel Design
We designed an intuitive lead gen funnel that puts user experience first. New members are seamlessly guided from sign-up into the personalized portal, ensuring a smooth, welcoming journey that encourages engagement and maximizes conversions.
Kajabi Development
We engineered a sophisticated search engine system for resources within Kajabi, leveraging advanced front- and back-end development to ensure members can instantly find exactly what they need.
Custom Designs
We crafted and launched a fully customized resource library and membership portal, tailored for multiple membership tiers, delivering a personalized, intuitive experience for every user.
THE RESULT
- We successfully transitioned Dietitian Success Center from a tech-heavy, support-intensive WordPress site to a streamlined Kajabi platform, empowering the team to focus on business growth instead of technical maintenance.
- Launched an evergreen funnel for the membership, in the first months converting at a steady 2%, driving ~$10K CAD/month in new revenue from organic traffic alone.
- Delivered a visually stunning, easy-to-manage site, with glowing feedback from both the DSC team and their members.
- Achieved new high-tier membership sales in the first month after launch, validating the updated pricing strategy.
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Simplifying Nutrition Education for Dietitians
Our objective was to create a clean and user-friendly website tailored for dietitians at every stage of their career. We focused on designing an intuitive, visually cohesive platform that aligns with Dietitian Success Center’s branding, making it easy to navigate and access valuable resources effortlessly.
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Lead Generation Page: High-Converting & Story-Driven
The DCS's lead generation page was crafted using the proven 4Ps copywriting framework — Promise, Picture, Proof, and Push—to maximize engagement and conversions. We opened with a compelling hook that immediately addresses the needs of dietitian professionals, painting a vivid picture of the value DSC offers.
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The new homepage is visually stunning and optimized for all devices and browsers. It captures DSC’s essence and community spirit, guiding visitors from first touch to membership with a seamless, story-driven journey.
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Interactive tools, optimized images, and persuasive copy ensure every visitor understands DSC’s value and is motivated to take the next step. The page is highlighted with a strong call to action throughout, inviting users to claim the DSC Starter Kit, the perfect entry point to experience the benefits of the Dietitian Success Center community.
Lead Gen Funnel: Seamless Onboarding
Our proven two-step Acquisition Funnel, powered by Launchpad, eliminates friction and maximizes conversions. Features like auto-populated fields keep the user journey smooth and intuitive.
Within the first months since launch, nearly 3% of all organic leads have been successfully converted into paying customers, highlighting the effectiveness of our lead generation and onboarding process.
SaaS Pricing Page: Conversion-Focused & Transparent
We implemented a modern, three-tier SaaS pricing page designed to maximize conversions and simplify decision-making for prospective members. The layout is clear and user-friendly, featuring prominent calls to action, straightforward comparison tables, and compelling annual savings incentives. Each plan is presented with clarity, making it easy for users to evaluate options and select the best fit for their needs.
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To further build trust and drive conversions, the pricing page incorporates customer testimonials, an advanced FAQs section, and transparent policies regarding billing and membership. The page is fully responsive and seamlessly integrated into both the public website navigation and the member portal, ensuring easy access from any touchpoint. This strategic approach not only supports DSC’s growth but also showcases best practices in SaaS design, delivering a frictionless and confidence-inspiring experience for every visitor.
Website Theme & Global Elements
We built 15 custom pages, including login, 404, blog, and a members portal, each optimized for every screen size. Key public and member-only pages were migrated from WordPress to Kajabi, refining the membership experience and streamlining back-end management for the DSC team.
Membership & Automations: Effortless Management
Keeping in mind the new refined pricing strategy, we migrated membership checkouts from WooCommerce to Kajabi, leveraging LaunchPAD custom checkouts for stunning design and seamless user experiences.
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DSC’s evergreen funnel for the Practitioner membership—its flagship offer—has been delivering a steady 2% conversion rate since launching the new site. While the team is always experimenting with new strategies to boost conversions, they are thrilled with the consistent performance and reliability this new platform provides for the business.
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Advanced automations now run all funnels on autopilot, freeing the DSC team to focus on content and community rather than website management.
Custom Membership Portal: Advanced, Intuitive, Engaging
We developed a fully customized member dashboard that goes far beyond the standard Kajabi Library. The portal is designed to be user-friendly and intuitive, ensuring members of all levels can easily navigate and access everything they need.
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Key features include seamless video integration, interactive cards, quick-access links, and smooth navigation, all within a single, unified interface. The layout is clean and logical, making it effortless for users to find resources and engage with the community.
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What truly sets this portal apart is its flexibility: it’s built to integrate a wide range of funnels, including upsell opportunities and personalized member journeys. Whether it’s onboarding new members, promoting exclusive offers, or guiding users through advanced content, the portal supports multiple funnel strategies to maximize engagement and revenue.
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Every element is optimized for both desktop and mobile, delivering a consistent, engaging experience wherever your members are. The result is a membership portal that not only looks great but also drives growth and delivers real value to the DSC community.
Advanced Resources Library: Personalized & Powerful
We migrated a sophisticated library of 500+ resources from WordPress to Kajabi, introducing dynamic search and filtering via the Launchpad Marketplace. Members now enjoy personalized access based on membership level, and a familiar, intuitive interface.
The library is equipped with advanced search capabilities and over 10 filter groups, each offering multiple filtering options, making it easy for users to quickly find exactly what they need. Members can filter resources by topic, format, membership tier, course integration, and more, ensuring a tailored experience for every user.
Quick-access features allow instant navigation to favourite resources, while smart rules and permissions ensure each member sees only the content relevant to their plan. Seamless integration with courses and automated access management further streamlines the user journey, making the resource library a powerful, user-centric hub for the DSC community.
Meteor Course Theme: Elevating the Learning Experience
The custom Meteor theme was purpose-built to transform the course experience for DSC members. Featuring a versatile sidebar, intuitive tabbed content navigation, and the ability for users to save favorites, Meteor makes it easy for members to explore, track, and revisit their learning materials. The theme’s clean layout and logical structure reduce friction, helping users stay focused and engaged throughout their educational journey.
Beyond navigation, Meteor seamlessly integrates with DSC’s branding for a cohesive, professional look and feel. The theme supports a wide range of content types, including video, downloadable resources, and interactive elements, ensuring every course is both visually appealing and highly functional. Smart progress tracking and responsive design guarantee that every member enjoys a tailored, engaging learning environment on any device.
Tech Migration & SEO: Seamless, Secure, and Search-Optimized
The Motivation tech team managed every detail of the migration, moving over 6,000 segmented contacts and all paid and past members from WordPress and ActiveCampaign to Kajabi.
Every WordPress page, blog, and podcast was carefully reviewed and redirected using advanced Cloudflare-based redirects, ensuring SEO rankings were fully preserved.
Custom domains and email were set up for the new Kajabi site, resulting in a smooth transition with zero loss in organic traffic, so DSC’s audience never missed a beat.
Branding & Stylesheet: Consistency at Scale
Our Launchpad Stylesheet ensures brand consistency across every page of the new DSC platform. We meticulously matched all colors, fonts, and styling from the original branding, creating a cohesive and polished look.
Any updates to branding are instantly reflected sitewide, enabling effortless design changes and precise control over UI elements. This approach not only maintains consistency but also enhances usability and delivers a professional, engaging experience for every user.
Consent ePrivacy: Always Up-to-Date and Fully Compliant
Consent ePrivacy service goes far beyond Kajabi’s standard setup. We implemented a branded Cookie Popup and Legal Hub, ensuring that the DSC website is fully compliant with CA, USA, UK, EU, Australian and global regulations. The system is dynamically updated to guarantee both local and global compliance, automatically adapting to all new and emerging regulations, so the website remains fully legal at all times.
Our ePrivacy Module Sidebar feature provides instant access to all essential legal information, making it clear to users and stakeholders that the platform meets the highest standards of privacy and regulatory compliance. With this robust solution in place, DSC can operate with complete confidence, knowing that every aspect of privacy and consent is proactively managed and always up to date.
Launchpad Design: Optimized for Every Device
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The new DSC website is built on a flexible framework that adapts seamlessly to all devices and browsers. Launchpad enabled us to deliver fast load times, improved SEO, and a consistent, engaging experience across mobile, tablet, and desktop.
Beyond responsiveness, Launchpad’s modular design allows for easy updates and future scalability. Every element, from navigation to interactive features, was carefully optimized to ensure accessibility and performance, regardless of screen size or platform. This approach not only enhances user satisfaction but also supports DSC’s ongoing growth, making the website ready for new features, integrations, and evolving user needs.
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