Empowering Nutrition Experts
How Dietitian Success Center transformed from a local resource into a leading online education platform.
DietitianSuccessCenter.com
Sarah and the team are on a mission to make nutrition education simple and accessible for dietitians everywhere. What started as a resource hub has grown into a thriving online platform, empowering nutrition professionals with the tools they need to succeed.
THE IDEA:
Elevate the Dietitian Success Center brand to resonate with aspiring and practicing dietitians while enhancing their Kajabi platform. A seamless, engaging, and supportive learning experience that makes professional growth effortless.
BRAND MOTIVATED:
We crafted a sleek new Dashboard, along with redesigned Homepage, About, and Pricing pages, all seamlessly aligned with Dietitian Success Center’s original branding. Built on the Kajabi platform, our work ensures an intuitive and engaging experience, making it easier than ever for dietitians to access the resources they need—anytime, anywhere..
TECHNOLOGY:
Funnel Design
Post-Discovery we created a simple Acquisition funnel into the free product and Dashboard.
Kajabi Development
We developed a sophisticated search engine using cutting edge front & backend coding.
Custom Designs
We designed & developed a powerful custom library & Dashboard for multiple membership levels.
THE RESULT
Simplifying Nutrition Education for Dietitians
Our objective was to create a clean and user-friendly website tailored for dietitians at every stage of their career. We focused on designing an intuitive, visually cohesive platform that aligns with Dietitian Success Center’s branding, making it easy to navigate and access valuable resources effortlessly.
Branding & Stylesheet
The LaunchPAD Stylesheet is a key element of our custom website theme, ensuring brand consistency across every page on Dietitian Success Center’s platform. We meticulously incorporated all colors, fonts, and styling from their original branding, creating a cohesive and polished look.
This Stylesheet allows for quick and seamless updates—any changes to branding colors or fonts are instantly applied across the entire website. Beyond maintaining consistency, it provides endless design possibilities, enabling precise control over buttons, cards, and other UI elements.
For this project, we worked closely with the existing brand aesthetics, refining design elements to enhance usability while staying true to Dietitian Success Center’s visual identity. Every detail matters, and this approach ensures a professional and engaging experience for every user.
Homepage
The Motivation team has created a stunning new homepage for this brand. Our pages are always optimised for any device and tested on different browsers. Our goal is to create visually appealing pages that tell a captivating story and drive conversions.
Our client wanted to enhance the user experience and provide the best possible journey on their website, starting from the homepage. The new design perfectly captures the essence of the business and promotes the supportive community at its core. Our objective was to convey this from the very first touchpoint, the homepage, and create a seamless experience that guides leads into becoming members.
As we know, a brand's homepage is the initial impression of a website. That's why we focus on designing a clear structure that highlights the value proposition and provides a strong call to action. We incorporated interactive tools, optimised images for fast loading, and crafted compelling copy that resonates with the target audience. Combined with our bespoke LaunchPAD software, we delivered an exceptional and unique Kajabi homepage.
Public pages
We developed multiple public pages, including the homepage, for this project. This is crucial for SEO and audience engagement. We created an About page, Story, and Contact.
To enhance the user experience and drive audience engagement, we incorporated all public pages into the LaunchPAD website theme. By doing so, we guide users through the Acquisition funnel seamlessly. Our software allows us to load these pages directly within the Dashboard, eliminating the need for opening a new tab. This greatly improves the user experience, especially for mobile users.
To create highly effective pages, we utilise various bespoke sections from LaunchPAD, such as timelines, UX blocks, and CTA permissions. These sections are designed to adapt to whether a visitor is logged in or not, maximising conversion rates.
Acquisition Funnel
The Acquisition Funnel is a powerful sign-up strategy that many of our clients count on, and it consistently proves its value in converting leads. This streamlined, two-step process is designed to eliminate friction and create a smooth user journey. By incorporating smart features through our LaunchPAD software—like auto-populating name and email fields—we keep the user experience front and center.
For this project, Dietitian Success Center had a sizable audience but aimed to foster deeper, more authentic connections with their followers while showcasing the true value of their offerings. The Acquisition Funnel was the ideal solution for converting interested individuals into free members, giving them a firsthand look at the quality, support, and community the platform provides.
Within just hours of launching the new platform, the influx of sign-ups was remarkable—further reinforcing the effectiveness of this strategic onboarding approach.
We value your privacy
At Motivation, we take consent and compliance seriously. We stay proactive in aligning with global regulations, working closely with legal experts to ensure our solutions meet the latest standards.
Our Consent service includes both a Cookie Popup tool and a custom-built Legal Hub. Unlike Kajabi's standard setup, we offer a Sidebar feature that improves user experience while making essential legal information easily accessible. Powered by LaunchPAD, we create solutions that are not only compliant but also user-friendly.
For Dietitian Success Center, this service was a natural fit. Our Consent solution covers regulations across the UK, EU, USA, and Australia — and is always tailored to the client’s specific needs and operating regions. Every Consent setup is fully branded to align with the client’s visual identity, ensuring consistency across the platform while meeting all legal requirements with confidence.
Custom Checkouts
Custom Checkouts are highly sought after by Kajabi users. The LaunchPAD custom checkouts have been meticulously refined and optimized to provide stunning designs and seamless user experiences. Our team goes above and beyond, investing countless hours in developing effective strategies and conducting thorough testing to ensure that our checkouts not only look great but also serve as powerful conversion tools.
For this particular project, we recognised the importance of utilising Custom checkouts as they seamlessly integrated with the entire platform. Additionally, we leveraged our currency feature, allowing members to effortlessly switch between different currencies directly from the checkout page. Furthermore, the software integrates with the LaunchPAD Dashboard perfectly, enabling users to navigate between the two interfaces with ease.
Launchpad Design Optimised
The Dietitian Success Center website was intentionally designed with a flexible framework that seamlessly adapts to all screen sizes and browser types — a key improvement over the limitations we experienced with Kajabi.
By leveraging Launchpad, we were able to overcome these challenges. The result is a Dietitian Success Center website that’s fully optimized for mobile devices, tablets, laptops, desktops, and even large-format screens. In addition, we focused on faster load times and carefully optimized all assets to improve SEO performance and deliver an engaging, consistent user experience across both mobile and desktop platforms.
Kajabi Membership Dashboard
The Dashboard is a core feature of the LaunchPAD website theme. For the Dietitian Success Center, we built a fully customized member platform using their provided content—designed to be more advanced, intuitive, and user-friendly than a standard Kajabi setup. The Dashboard supports a wide range of functionality, including cards, links, popups, and seamless navigation that keeps everything within a single interface—no need to open new tabs.
Dashboard UX Video
One of the standout features was the UX video block. This dynamic section included two clickable buttons, each revealing a different video. It reimagined the traditional Welcome video by not only greeting users but also guiding them through their next steps—all in one place.
This UX video block didn’t just offer interactivity—it captured the essence of the platform’s modern, elevated user experience.
Meteor Product Themes
When working on a project in Kajabi, one of the most important elements to consider is the product experience. Our team developed a custom product theme called Meteor — designed to elevate functionality and usability. This theme features a versatile sidebar, tabbed content navigation, the ability for users to save favourites, and flexible design customization options.
We implemented Meteor across the Dietitian Success Center products to further enhance the member experience. Its seamless integration with the platform’s branding — combined with the familiar sidebar navigation inspired by the Dashboard — made it the perfect final touch for a platform designed to support and engage its community.
Personalised Experience
DIFFERENT COPY NEEDED
An important component of this project was crafting a personalized user experience and integrating gamification elements to boost engagement.
To support this, we introduced a dynamic "status" feature that gave each member real-time updates on their progress within the platform. Members could easily see their current title or level, helping them stay motivated and track how far they’d come.
We also built a dedicated "Steps" page that synced automatically with each member’s activity. This page displayed a clear, step-by-step breakdown of their journey—highlighting completed actions and outlining what was coming next. To make the experience visually engaging and easy to navigate, we used cards with distinct colors and icons for each step.
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