Reclaim Your Personal Style!

Caitlin Marwaha - a personal stylist, colour consultant and the founder of one of the largest style memberships in Australia, the CM Style Squad, wanted to accelerate her platform and develop the go-to styling place for women.

A red headed woman smiling and leaning on a rack of clothes

Caitlinmarwaha.com

Caitlin Marwaha is a personal stylist and colour consultant with a passion for teaching women how to style their own individual body shape, because with knowledge comes confidence, and with confidence? Style FREEDOM.

THE IDEA:

Caitlin is passionate about empowering other women to feel confident in building an outfit and find their style. How could we help? She offered a range of fantastic services but needed a better way to deliver that to her audience and craft a truly brilliant experience for her members.

BRAND MOTIVATED:

The team at Motivation thoroughly enjoy working on this project. We created a seamless acquisition funnel that includes an exciting challenge for members to join. We also crafted a sophisticated Dashboard, enhancing the user journey significantly. By introducing our custom product theme - Meteor, we improved the membership experience. This turned the Dashboard into the go-to place for the latest style lessons and trends. The entire platform was elevated, providing a fresh new look for the fantastic products that Caitlin offers.

TECHNOLOGY:

Funnel Design

After the Discovery phase, we set up a straightforward, effective funnel leading to a free product and the Dashboard.

Dashboard Development

We created a user-friendly, sophisticated Dashboards that caters to every membership segment.

Custom Membership

We designed & developed a powerful bespoke membership product and Dashboard for the ultimate user experience.

THE RESULT

Developing a Sophisticated Dashboard & Membership on Kajabi

The power of Launchpad's software and approach enabled us to build a platform that leverages a Dashboard and a membership platform for an elevated user experience.

Highly Converting Acquisition Funnel

The Acquisition Funnel is a key sign-up strategy our clients trust. It's great at converting leads into members. This process makes signing up easy, eliminating all roadblocks as we always make sure that the user experience comes first.

For this project, our client had a big audience but wanted to connect and engage with them in a better way. The Acquisition Funnel was just right for getting these leads to go through a free challenge, get a taste of the platform and engage with Caitlin.

We saw tremendous success implementing the funnel, generating leads, accumulating comments and interactions and last but not least, increase in the sales for the paid, annual membership.

New & Improved Dynamic Homepage

Having a dedicated homepage is absolutely vital both for the overall effectiveness of a website and its ability to drive conversions. It must be carefully architected with a logical structure that guides visitors through your content, telling a compelling and engaging story along the way. Furthermore, it should clearly showcase your expertise and knowledge in your field, reinforcing why visitors should trust you and consider your services or products.

One of our main goals when working on the CMS project was always improving the user experience and the acquisition journey. As the homepage is part of the Acquisition funnel, it was crucial to design and develop a compelling page that converts and aligns with the branding across the whole platform.

Sophisticated Stylesheet & Branding

The Stylesheet is an essential component of our LaunchPAD website theme and a key tool for any website or platform. It holds all design and branding information, allowing us to be creative and think outside the box.

It links to every page in the Launchpad theme, therefore all the branding can be changed from one place. With just a few tweaks inside the Stylesheet, we can update colours, fonts, and button styles for the whole site.

For Caitlin's project, we were keen on developing the Stylesheet as it allowed us to streamline the brand, finalise design components and develop a beautiful website and a membership solution.

Advanced Dashboard Experience

The Launchpad Dashboard takes the user experience to new heights. The standard Kajabi Library lacks flexibility and cannot accommodate a personalised, gamified platform.

In contrast, our bespoke Dashboard prioritises the member experience, introducing stylish designs, intuitive navigation, dedicated announcements space and effective browsing on any device.

Caitlin Marwaha's Dashboard has not only elevated the members portal but it has also created this functional space that members can log into and consume all the valuable content with ease.

Flexible, Rule-Based Pricing Plans

The Pricing Page is a custom, sophisticated page inside the LaunchPAD Website theme. It has been developed using various tactics and strategies as it caters to different customer groups.

This page connects with both public visitors and members, giving each group a customised experience. By implementing advanced permissions and automations, we've further elevated the user experience.

For this client, we designed an offer ladder blueprint that enabled us to create a Pricing page that follows an ascension method. We also added a monthly/yearly toggle that fits perfectly with their sales structure. Various permission, as well as a timed funnel, were implemented to contribute to higher conversion rates and improved user journeys.

Custom Membership Product - Meteor

Meteor is a bespoke product theme that our team has designed to integrate with Kajabi products and elevate the experience inside. It has features such as tabs inside the posts, favourites, customisable Action bar and much more.

The CM Style Squad membership was in need of a refresh, as well as a better way for members to navigate and consume the content. Meteor did just that as it brought structure to the membership, it improved the user journey significantly and created a beautiful space for members to learn and share their journeys.

Cookie Consent & ePrivacy Software

Websites are required to follow certain regulations and adhere to the latest legal changes. It's a tough job that needs experts, correct information and various tech tools.

Our Consent solution eases this burden by handling it all. It offers essential legal pages and a Cookie pop-up, backed by expert collaboration for compliance and protection.

For this project, we were keen to deploy the solution as most of the audience is Australia-based and Australia has it's own regulation so simple, "standard" legal pages just aren't enough to ensure the legality of the website.

Custom, Design-Led Checkouts

Our custom checkouts are in high demand within the Kajabi community and our clients love them. This unique solution, only achievable with Motivation, is a part of most of our projects.

Creating custom checkouts can be quite complex and requires a lot of attention to detail, however the results are totally worth it. We make each checkout special, looking different and working just right for what our clients need.

For this project, we added custom checkouts to improve the user journey. The signup journey becomes seamless when a custom checkout is implemented and the paid offers just work. Little things, like having your name and email pre-populated, can really help. Plus, they fit perfectly with the Dashboard and website, making everything smoother.