Lead Generation & Coaching Platform Build

Learn how we partnered with Ashley Woods, a digital nomad who built a $10M business while travelling to 45 countries, to create the go-to platform for recruiters ready to build wealth on their own terms.

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★ ★ ★ ★ ★ Nov 17, 2025

“Working with Motivation has been one of the best decisions I’ve made for my brand. I came in wanting a partner who could execute on my vision — they expanded it. They showed me possibilities I couldn’t yet see and helped me shape a clearer, stronger version of what I was building. The team is sharp, thoughtful, organized, and nothing slips through the cracks. They exceeded every expectation.”

Ashley Woods, Time-Rich Recruiter

Challenge

Ashley built a $10M business needing multiple business models in one platform—without endless management hours.

✗ No system handling free toolkit, paid bundles, and high-ticket coaching simultaneously
✗ Standard funnels inadequate for sophisticated lead qualification
✗ Missing integrated booking for coaching and live strategy calls
✗ No rule-based retention paywalls for course/community separation
✗ Default structure requiring constant manual management and support

Solution

We built a complete digital ecosystem using Launchpad with advanced automations and integrations.

✓ Lead gen funnel with 3-question survey qualifying LinkedIn traffic
✓ Instant toolkit access with seamless paid membership upsells
✓ Calendly and Studio integration for automated booking and live calls
✓ Rule-based retention paywall separating course and community access
✓ Custom portal with Meteor theme and mobile-responsive experience
✓ Zapier workflows automating onboarding to high-ticket coaching

Custom Features:

Our Done-For-You Blueprint approach follows six proven steps from idea to launch to growth. It’s the process we’ve used to deliver predictable, scalable results for hundreds of projects. Add-ons like branding, strategy and copywriting can be layered in if your project demands them.)

Dashboard

Studio

Community

Course

On boarding

Mobile

Dashboard

We developed a fully customised member portal that puts everything recruiters need in one place. All organised in a clean, intuitive layout built on a personalised, rule-based approach. Members can easily navigate between resources, connect with peers, and manage their learning and growth from a single, unified interface.

Key features include interactive cards, quick-access links, and smooth navigation throughout the portal. The design ensures users can quickly find what they need, book coaching sessions, and participate in the community, on desktop or mobile. Live calls studio integration is built right in, making it effortless for members to join live strategy calls and coaching sessions directly from the dashboard.

Studio

Recognising that not only individual recruiters, but also agency leaders and internal teams want to connect, we designed a strategy call funnel that integrated right into the pricing page and speaks directly to those looking to optimise, scale, or elevate how their team operates.

To ensure every call is high-value, users sign up and complete a brief survey before booking, giving the TRR team the insights needed to personalise the conversation. Calendly is seamlessly embedded in the member portal, so logged-in users can book their call with ease. Zapier automations connect Calendly and Kajabi, instantly granting access to the Time-Rich Studio for live sessions.

Community

As we mapped out the membership experience, retention was always top of mind. Since the model includes lifetime course access and a renewable community subscription, we leveraged Kajabi’s paywall and Launchpad rules-based features to create a seamless retention funnel. If a member cancels their community subscription, they still keep access to the course, but now see a targeted offer to rejoin the community. This approach keeps the platform welcoming, flexible, and built for long-term growth.

Course

To deliver a seamless learning experience across the platform, we implemented the Launchpad Meteor theme, customised for both the free Toolkit and the paid Mastery Program. While both products share a unified look and feel that matches the overall platform design, each layout is thoughtfully adapted to suit its unique content and user journey.

Meteor brings advanced features, like an integrated sidebar, interactive tabs for comments, downloads, and content. Members can bookmark favourite lessons, and every element, from banners to CTAs, is fully customizable. This approach not only elevates the user experience, but also ensures the platform is scalable, engaging, and visually consistent, whether users are exploring the free toolkit or diving deep into the paid course.

On boarding

We knew speed and simplicity were key to capturing the right leads. That’s why we engineered a frictionless, two-step funnel: users enter their details, complete a quick 3-question survey, and are immediately welcomed into the free Recruiter Toolkit and Community. This survey not only helps the TRR team learn more about each user but also lays the groundwork for a segmented lead gen funnel, making the platform truly built for scale and future growth.

Key Features:

Two-step signup for fast lead capture with pre-populated fields
Consent and compliance built in from the start
Instant access to the free toolkit and community
Seamless upsell prompts for paid membership within the toolkit
Consistent, clear CTAs throughout the user journey
Custom Launchpad elements to qualify leads and boost conversion rates

Mobile

From the very beginning, we knew that Timerichrecruiter.com needed to deliver a seamless experience, no matter where users logged in. That’s why we built the entire platform on Launchpad’s responsive design principles. Every page, product, and dashboard element was carefully crafted and tested to look and work flawlessly across desktops, tablets, and smartphones.

Whether a recruiter is checking resources on their phone between meetings or diving into a course on their laptop, the experience is always fast, intuitive, and visually consistent. This commitment to responsive design means the platform is accessible, professional, and ready to support users wherever their work takes them.

Kajabi Website design

When we set out to design the lead generation page, our goal was to turn LinkedIn traffic into real, qualified leads for the Timerichrecruiter platform. We focused on simplicity and conversion, carefully crafting every element for clarity and action. Drawing on the proven 4Ps copywriting framework, Promise, Picture, Proof, and Push, we designed a page that delivers a strong value proposition, uses compelling visuals, and builds trust at every step, all leading to a seamless, high-converting signup experience.

Key strategies and design elements:

4 Ps copywriting framework
Minimalist, user-friendly layout for fast navigation and readability
High-contrast CTAs and visual hierarchy to guide users
Trust-building with testimonials, logos, and a founder introduction
Responsive, fast-loading design for all devices

An essential element for a website's success and improving conversion rates is a well-crafted homepage. It should possess a coherent layout, convey a captivating narrative, highlight expertise, and feature a distinct and prominent call to action. This homepage offers us the opportunity to effectively communicate our value proposition and ensure users quickly grasp the advantages it offers.

Using our LaunchPAD software, we have once again expanded the boundaries of what's possible with Kajabi, creating a visually stunning and exceptionally fast-loading webpage.

But without a great story, your pages will fail. We work with you to understand your customers frustration and and what it feels like to solve it, great copy converts.... with these 3 elements combined, that is a sales page strategy that wins.

Key funnel elements we excel at:

Acquisition funnels
Funnel architecture
Hook creation
Intuitive sales design
Pricing strategy

Why Motivation Digital?

Join a community of creators, brands, and innovators who trust us…

“We’re not just designers. We build automated systems that are needed to launch, grow and scale online brands. Every Blueprint is proven through hundreds of successful projects, blending strategy, design, and tech into one package. With our proprietary LaunchPad technology and Kajabi expertise, we deliver like no one else can.”

We design the platforms behind 7 & 8 figure brands...

We build premium Kajabi platforms, websites and funnels designed to scale. Engineered for engagement, retention, and revenue. Proven track record: 250 projects & $300M in client sales.

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Choose your path

Launch - Growth - Scale

We launch, grow & scale automated Kajabi websites & bespoke portals.

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