Bemobile Physiotherapy - The Kajabi Fitness Website for the over 55s

This isn't Kajabi's out-of-the-box setup with a fresh coat of paint. We stripped out their standard library and rebuilt the backend into a guided experience and Kajabi membership portal The kind of site that respects that people don't need more content. They need direction.

The platform doesn't just host workouts. It creates a path. From free access to paid programs to ongoing membership. No confusion. No friction. Just intentional design that moves people forward.

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★ ★ ★ ★ ★ Nov 17, 2025

“Outstanding Technical Knowledge and Delivery Motivation Digital helped us achieve a "Freemium" acquisition model that required significant customisation of the standard Kajabi library.

They built a custom dashboard with dynamic views and sidebars, allowing us to display different content to different users seamlessly. Their technical knowledge of Kajabi is second to none. Communication was excellent and deadlines were met. A fantastic partner for complex builds.”

Mitch de Mestre, Be Mobile Physiotherapy

Challenge

Kajabi works for courses. Retaining fitness members needs more.

✗ No clear pathway for member progression
✗ Generic structure that doesn't adapt to user stages
✗ Manual onboarding eating up team resources
✗ Single-product layout limiting growth potential

Solution

We built a custom member portal with clear progression stages.

✓ Automated onboarding and payment flows
✓ Content unlocked by member tier
✓ Clear journey: Start Here → Watch Next → Upgrade
✓ System scales without adding team work

Custom Features:

Our Done-For-You Blueprint approach follows six proven steps from idea to launch to growth. It’s the process we’ve used to deliver predictable, scalable results for hundreds of projects. Add-ons like branding, strategy and copywriting can be layered in if your project demands them.)

Dashboard

Pricing Plans

Gamification

Course

On boarding

Mobile

Dashboard

The Dashboard is an essential part of the LaunchPAD website theme. We upgraded from the standard Kajabi Library a few years ago, creating a more advanced member-platform. The Dashboard has endless capabilities, using cards, links, popups, and loading everything within itself instead of redirecting members to another tab.

The Be Mobile Dashboard was complex, as we customised it for four different segments and introduced new Dashboard pages that had never been used before. Its overall appearance was truly impressive, and its efficiency was astounding.

Dashboard UX Video

One of the standout features on Be Mobile's dashboard was the UX video block. This dynamic block consisted of two buttons, each unveiling a distinct video upon clicking. It elevated the concept of the Welcome video by not only greeting users but also guiding them to their next steps, all within a single section.

The UX video block went beyond mere interactivity; it encapsulated the very essence of the enhanced and modernised platform.

Multi-Currency Pricing Plans

The Pricing page on the LaunchPAD website theme is a highly sophisticated and innovative feature. It introduces unique functionalities that have never been seen before on Kajabi.

With this page, users can create an unlimited number of plans and easily switch between yearly and monthly options. Additionally, there are currency buttons available to cater to different regions, along with multiple CTAs, based on user permissions.

Our team not only focuses on building a functional and user-friendly pricing system but also ensures seamless upgrade and downgrade funnels by implementing appropriate tags and automations.

One particularly interesting aspect of our work with Be Mobile was the ability to offer their products in four different currencies. To accommodate this, we developed user-friendly buttons, each linked to a specific price and checkout option. This, combined with our custom checkouts, guarantees an impeccable user experience, all within the Kajabi platform.

Gamification

Another crucial aspect of our project was the creation of a customised user experience and the incorporation of gamification elements.

To achieve this, we introduced a "status" feature that directly connected to each member, providing them with real-time updates on their current title/status within the platform. This allowed them to track their progress and see how far they had advanced.

Additionally, we developed a dedicated "Steps" page that seamlessly synchronized with the member's progress. This page presented the completed steps in a step-by-step format, clearly indicating which steps were finished and what the next step entailed. To enhance visual appeal and clarity, we utilised cards with distinct colours and icons.

Course

When discussing a project on Kajabi, it is essential to highlight the products. Our team has created a unique product theme called Meteor. It boasts a versatile sidebar, tabs, the ability to add favourites, and customisable design options.

We implemented Meteor into the Be Mobile products, further enhancing the user experience. Its seamless integration with the platform's branding and the sidebar's navigation, reminiscent of the Dashboard, made it the ideal finishing touch for an exceptional platform that prioritises its members.

On boarding

The Acquisition Funnel is a crucial sign-up strategy that many of our clients rely on. It has consistently demonstrated its effectiveness in converting leads. This two-step process provides a seamless journey, removing any barriers to entry. With the implementation of key tactics through our LaunchPAD software, such as name and email auto-population, we prioritize the user experience above all else.

In this specific project, our client had a large audience but wanted to establish a genuine connection with their followers and demonstrate the value of their products. The Acquisition Funnel was the perfect solution for converting these individuals into free members, allowing them to experience the exceptional service and community offered by Be Mobile. Within hours of launching the new platform, we witnessed an astounding influx of new sign-ups, once again confirming the efficacy of our sign-up method.

Mobile

The BeMobile website was intentionally developed to have a flexible design that adapts seamlessly to various screen sizes and browser software, unlike Kajabi which struggles in this aspect.

Launchpad allowed us to overcome those challenges. The result is a BeMobile website that is optimised for mobile devices, tablets, laptops, desktops, and large screens. Additionally, we prioritised faster loading times and strategically sized all assets to enhance SEO effectiveness and provide an engaging experience across mobile and desktop platforms.

Kajabi Website design

We didn't just refresh the marketing site. We rebuilt it with intention. Custom blog, contact, program, and about pages that actually reflect how a physiotherapist thinks, not how a template designer thinks. The content structure follows the logic of the practice, not the limitations of the platform. Everything is built for clarity and ease of use. No unnecessary complexity. No design decisions made because "that's how Kajabi does it." Just a site that works the way it should have from the start.

We are experts in funnel design. With a proven track record of sales page conversions that drive revenue growth, we know what it takes to win. Our Kajabi funnels not only convert, they are beautifully designed to deliver a stunning customer experience that aligns with your high quality brand.

But design alone is just part of the plan. We need to understand the size of the problem you solve for your customers, and align that with a pricing strategy that delivers for your bottom line and your customers pocket.

But without a great story, your pages will fail. We work with you to understand your customers frustration and and what it feels like to solve it, great copy converts.... with these 3 elements combined, that is a sales page strategy that wins.

Key funnel elements we excel at:

Acquisition funnels
Funnel architecture
Hook creation
Intuitive sales design
Pricing strategy

Why Motivation Digital?

Join a community of creators, brands, and innovators who trust us…

“We’re not just designers. We build automated systems that are needed to launch, grow and scale online brands. Every Blueprint is proven through hundreds of successful projects, blending strategy, design, and tech into one package. With our proprietary LaunchPad technology and Kajabi expertise, we deliver like no one else can.”

We design the platforms behind 7 & 8 figure brands...

We build premium Kajabi platforms, websites and funnels designed to scale. Engineered for engagement, retention, and revenue. Proven track record: 250 projects & $300M in client sales.

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Choose your path

Launch - Growth - Scale

We launch, grow & scale automated Kajabi websites & bespoke portals.

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