Kajabi Experts Agency

Kajabi Martial Arts Learning Platform

Global Karate brand takes martial arts online & packs a punch.

87% Monthly Member Engagement

(Built with purpose. Scaled without shortcuts.)

★ ★ ★ ★ ★ Nov 20, 2025

“GKR Karate has worked with Motivation Digital for many years now. We were looking for a trusted partner to help us scope and build an online platform for students to train in martial arts anywhere anytime. Motivation Digital brought the right combination of understanding what we needed, and offering expert advice on how to improve our project - and we are very happy with what resulted.”

Stafford Pascoe , GKR Karate International

The Transformation

Limitation to Limitless Growth

Challenge

Kajabi works for a few courses. GKR Karate needed a digital membership portal.

The standard library was inadequate for the vast content volume
The default search unable to handle hundreds of classes
No advanced video filtering by grade, instructor, or technique
Lead genfunnel was missing, limiting new member acquisition
Missing infrastructure for multiple membership tiers at scale

Solution

We built a sophisticated online dojo ready to scale.

Modern library featuring categories and scalable content management
Video training search and filtering system — find the right class in one click
Automated lead gen and acquisition funnel converting prospects into members
Multiple membership levels with currency switching and seamless upgrade flows
User-friendly membership portal designed for all ages and ready to grow

The difference is not effort. It is automated systems.

Not Your Average Kajabi Setup

No confusion. No friction. Just intentional, conversion-led design.

Dashboard

Multi-Currency Pricing

Advanced Library

Course

Onboarding

Responsive

Dashboard

The Custom Membership Dashboard powers every Launchpad website, and for GKR Karate it was a must-have. Built on a permissions-based system, it delivers the right content to the right members while staying clean, simple, and easy to use.

Personalised content delivered by membership level
Support for free trials, online members, and in-club students
Clear navigation with simple progress tracking
Improved engagement and repeat visits

Pricing

Pricing Plans were designed to handle the complexity of a global martial arts brand while keeping the experience simple and intuitive for users.

Flexible three-tier membership plans with monthly and annual billing
Multi-currency pricing to support a global audience
Dynamic content and CTAs based on user permissions
Seamless integration with free sign-up and backend automations

Advanced Library

The Advanced Library was built to organise hundreds of karate lessons into a fast, intuitive, and fully branded video hub.

Fully searchable and filterable video library for recorded classes
Advanced sidebar filtering by belt, level, technique, duration, and more
Custom Marketplace product theme tailored for GKR Karate
Easy content management for both members and the GKR Team

Course

The Course was designed to guide participants step by step through the challenge and seamlessly lead them toward joining the paid karate club.

Clear, structured daily progression with a focused end goal
Custom Launchpad Meteor product theme for flexibility and growth
Accordion-style sidebar, stacked header, and custom video layout
Consistent design system reused across other karate club products

Onboarding

The Onboarding experience was built to consistently generate leads and prove that online karate training is accessible to everyone.

Smooth multi-step free sign-up with minimal user friction
5-day Self-Defense Challenge as the primary lead magnet
Automatic account creation and free member access
7-day trial of the Advanced Library with no credit card required

Responsive

The Responsive experience ensures the GKR website performs flawlessly across all devices and screen sizes.

Fully optimised layouts for mobile, tablet, laptop, desktop, and large screens
Improved loading speed and performance
Properly scaled elements for usability and clarity
Enhanced SEO across mobile and desktop experiences

Full-page screenshot of GKR Karate lead generation website created by Kajabi Experts Agency - Kajabi Martial Arts Learning Platform

Fitness Website

Kajabi Website Design

We didn’t just update GKR’s marketing site. We reimagined it from the ground up.

Every page, class, and membership journey is crafted to reflect the mindset of martial artists, not just a generic template.

The site’s structure follows the logic of karate instruction and community, not the constraints of the platform. Everything is designed for clarity, engagement, and ease of use.

If you’re building a Kajabi-powered martial arts platform, especially one with diverse audiences, programs, and onboarding paths, this is where we excel.

That’s how we helped GKR Karate bring world-class instruction online, foster a thriving global community, and deliver martial arts with purpose.

Key funnel elements we excel at: