BeMobile Physiotherapy: From $100k to $7M with a Fitness Membership Platform on Kajabi

(Yes, those numbers are real. And no, we didn’t just get lucky.)

With revenue stuck at $100k and most new clients coming from paid ads, organic growth felt out of reach. Time for a smarter digital strategy.

★ ★ ★ ★ ★ Nov 17, 2025

“Outstanding Technical Knowledge and Delivery Motivation Digital helped us achieve a "Freemium" acquisition model that required significant customisation of the standard Kajabi library.

They built a custom dashboard with dynamic views and sidebars, allowing us to display different content to different users seamlessly. Their technical knowledge of Kajabi is second to none. Communication was excellent and deadlines were met. A fantastic partner for complex builds.”

Mitch de Mestre, Be Mobile Physiotherapy

Challenge

Kajabi works for courses. Retaining fitness members needs more.

✗ Generic Kajabi setup with limited funnel architecture
✗ Paid ad dependency, lack of an organic growth strategy
✗ Course library mindset, not a guided customer journey
✗ Manual onboarding was eating up team resources
✗ Revenue stuck at $100k, no scalable digital strategy

Solution

We built a custom Kajabi member portal with high-performing funnels.

✓ Guided fitness platform with intuitive onboarding
✓ Organic brand authority and high-quality lead acquisition
✓ Retention-first customer journey design
✓ System scales without adding teamwork
✓ Structure that enabled business growth past $7M

Custom Features:

This isn’t Kajabi’s out-of-the-box setup with a fresh coat of paint. We stripped out the standard library and rebuilt the backend into an accessible fitness platform for over 55s. No confusion. No friction. Just an intentional conversion-led design that moves people forward. Our Done-For-You Blueprint approach follows six proven steps from idea to launch to growth. It’s the process we’ve used to deliver predictable, scalable results for hundreds of projects. (Add-ons like branding, strategy and copywriting can be layered in if your project demands them.)

Dashboard

Pricing Plans

Gamification

Course

Onboarding

Mobile

Dashboard

We stripped Kajabi’s standard library and rebuilt it into a custom fitness membership portal that actually respects how people learn. Generic templates and cookie-cutter flows weren’t going to cut it. As a Kajabi Experts Agency, we worked closely with the BeMobile team to design and develop the customer journey from scratch for their 55+ members, built around clarity, retention, and conversion.

Intuitive navigation, seamless onboarding, clear progress tracking, and personalised status updates and recommendations. The kind of digital strategy where members don’t feel lost or overwhelmed, they feel supported and motivated from login one.

Multi-Currency Pricing Plans

Nothing kills a conversion faster than making someone do currency math at checkout. BeMobile is based in Australia, but their fitness platform needed to work worldwide. We implemented multi-currency pricing across AUD, NZD, USD, and GBP, so members see clear value in their own currency.

No more confusion and "wait, how much is that actually?" Just smooth checkouts, higher retention, and a pricing strategy that helped BeMobile break through $7M on Kajabi.

Gamification

We introduced a dynamic "status" feature that gives members real-time updates on their progress and standing within the platform. It’s transparency that empowers, not confuses, making the whole fitness membership experience more engaging and retention-focused.

Pair that with a dedicated "Steps" page — colourful cards, clear icons, completed milestones, and what’s next—and you’ve got a member journey that’s visual, tangible, and genuinely motivating. Progress tracking like this keeps members engaged, boosts platform loyalty, and means no one’s ever left wondering, "wait, where was I?"

Course

To deliver the best training environment, we built custom course themes designed for different areas of the fitness platform. Streamlined sidebar. Clear navigation tabs. A favourites system that makes revisiting training sessions easy, instead of a scavenger hunt.

Large, accessible video modules. Organised exercise content. A layout that's visually inviting, not overwhelming. Every element is designed for intuitive use and aligned with BeMobile's branding, so members can focus on their workout, not fighting the interface.

Onboarding

Our client had a solid audience and wanted real growth. The goal? Convert followers into free members and showcase what BeMobile’s fitness membership platform could do. The acquisition funnel brought people in and let them experience the service firsthand, resulting in 1,000+ new sign-ups within 10 hours of launch. Our proven digital strategy worked, again.

The standout feature? An interactive onboarding centre that goes beyond a single welcome video. Members get multiple action buttons, each unlocking a targeted, step-by-step video so they choose their own learning path and get guidance designed to their needs.

It’s onboarding done right: interactive product tours, progressive disclosure, and contextual in-app guidance that respects how real people learn. Especially for those over 55, who don’t need patronising. They need clarity.

Mobile

BeMobile needed a website that didn’t throw a tantrum when you switched from desktop to mobile, something Kajabi’s default setup just can’t handle. Launchpad solves that. The result? A fully responsive, high-performing Kajabi fitness membership platform. Every pixel looks sharp, whether you’re browsing on your phone or stretching out on a widescreen.

We obsessed over speed, sized every asset for SEO effectiveness, and made sure the experience is as smooth as a well-oiled onboarding funnel. Fast load times? Check. Clean, intuitive platform design? Absolutely. And functionality that just works no matter the device, browser, or how many tabs you’ve got open.

Full-page screenshot of BeMobile Physiotherapy lead generation website created by Kajabi Experts Agency, featuring fitness membership platform for adults 55+

Kajabi Fitness Website Design

We didn’t just refresh the marketing site. We rebuilt it with intention. Every page, blog, contact, program, and about reflects how a physiotherapist thinks, not just what a template designer imagines. The content structure follows the logic of the practice, not the limitations of the platform. Everything is built for clarity, retention, and ease of use. No unnecessary complexity. No design decisions made just because “that’s how Kajabi does it.” Just a site that works the way it should have from the start.

As a Kajabi Experts Agency, we specialise in membership and course platforms, custom dashboards, and dynamic views and sidebars. We deliver web and product design that’s not only beautiful but also optimised for conversion and retention.

But design alone isn’t the whole plan. We dig into the real problems you solve for your customers and align that with a pricing and platform strategy that delivers for your bottom line and theirs. But let’s be honest: without a great story, your pages will fail. We work with you to understand your customers’ frustrations and what it feels like to solve them. Great copy converts. When you combine story, design, and strategy, you get sales pages that win.

If you’re building a Kajabi fitness membership platform, especially one with multiple audiences, offers and onboarding journeys, this is where we shine. That’s how we’ve helped Be Mobile Physiotherapy generate over $7.6m in revenue, bringing exercise to the world and delivering fun fitness with a purpose.

Key funnel elements we excel at:

SEO-ready lead generation pages
Conversion-led funnel architecture
Compelling copy and hook creation
Accessible member experience for adults over 55
Offer-ladder pricing strategy
Intuitive, user-friendly Kajabi website design

Why Motivation Digital?

Join a community of serious leaders who trust us.

“We’re not just designers. We design and build Kajabi websites and memberships that launch, grow, and scale online brands. Every path is proven through hundreds of successful projects, blending strategy, design, and tech. More visitors buy, more members stay, and your team stops fighting the platform.”

Built for brands that need a better member experience and stronger sales.