What Is Cloudflare & why Should You Use it?

Mar 19, 2021 9:46am


Cloudflare is a sophisticated network that accelerates websites and internet services and protects them from malicious intent


For millions of website owners using platforms like Kajabi or Wordpress, Cloudflare acts as their internet intermediary, filtering out any bad traffic and improving the website performance for their audience.


How does Cloudflare work?

Today companies like Kajabi use cloud-based solutions like Heroku (PAAS) to host your website. But in the early days when we loaded a website, we needed physical hardware computers to load a website, and this process was very slow. However, it didn't much matter when we all had "dial-up" internet access which was even slower.
Today, almost every house and office have high-speed broadband access and expects so much more from their internet providers, and those who deliver content on their websites.
What Cloudflare and other CDN platforms like Heroku do is bring a copy of your website content closer to the person browsing the internet. That's why Cloudflare has data centres in over 200 cities worldwide.

Why Cloudflare for security and why SSL?

Every website should be served over HTTPS. Here’s why:

  • Performance: Secure websites over SSL actually improve load times;
  • Search Ranking Boost: Search engines favour HTTPS websites;
  • Security: Encrypting traffic ensures your customer's data isn't snooped;
  • Trust: Displaying a green lock in the address bar, increases visitors’ trust;
  • Regulatory Compliance: SSL is a key component in compliance.


Important note: If your website isn't fast and secure, Google and other search engines will dramatically reduce your search engine ranking, increasing ad spend cost and, most browsers and anti-virus software solutions will show that the website is not secure, decreasing customers trust.

Cloudflare offers an entirely free service to secure your website domain, therefore, increasing the potential to be found by new customers on search engines and generating new business.
Hope you've spent productively your time reading this article. We also recommend you to read this one: How to Set Up Your Secure Domain and website with Cloudflare