Case Study - Health & Fitness: DreamBodyClub.com
How we rebuilt DreamBodyClub into one of the biggest, most-advanced health and fitness platforms for Russian-speaking women.
Learn about how we pushed Kajabi's limits, developed integral design and strategy concepts and redefined what's possible: all in a single project.
"It has been amazing to be on this journey with Motivation and see how they were able to develop so many edge-cutting custom solutions!" - Oksana Novozilova
Oksana created DreamBodyClub to help all girls have quality and affordable online resources to improve their bodies and health, and ultimately find a community that will motivate, inspire and support them.
Challenges
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Simplify the decision-making process to eliminate confusion and bounce-backs
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Improve the user journey to enable members to get the most out of their membership
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Design a product that can showcase all content
Solutions
- Custom Checkout & LaunchPAD Page Editor
Simplifying the sign-up process was key to our strategy. We were adamant that we needed to provide a free, no credit card needed trial to remove any barriers from the decision-making process. Not only that, but we created a dedicated plans page that simply showed the available memberships and what each offer contains, enabling leads to compare and easily make a decision.

- Dashboard & Health Index

- LaunchPAD Products - Recipes & Workouts

Results

